America’s Beauty Show Recap

August 15, 2016

Who doesn’t just love a good beauty show? Our team was at this year’s America’s Beauty Show (ABS), in early March taking in all of the creative wonders of the industry. There’s no doubt it’s where the best of the best come to showcase the hottest trends and products for 2012.

Perhaps the show stealer in our opinion was P&G Salon Professional once again! It’s not because we’re partial to them because they are a long-time Evoke client, rather it’s their attention to trend-setting inspiration and contagious energy and passion for what they do that sets them apart.

Kudos to Fabio Sementilli, P&G NA Creative Director, for spearheading multiple runway shows for Wella Professional, Sebastian, Nioxin and Clairol Professional. Here are a few snapshots from the Wella show with Paul Nasrallah and Christopher and Sonya Dove, showcasing their 2012 International Trend Vision look, “Blaze”.