Savvy entrepreneurs know that a great advertising or marketing campaign is a memorable one. With the right planning and concept, you can create a campaign that will stay with your target audience for years to come.

Yet, while making a campaign memorable in a good way is one of the best things a business can do, it is often more difficult than it may seem. To help, seven industry experts from Ad Age Agency Collective share the best ways they've found to make a marketing campaign truly memorable.

5. Go back to the basics.

Fundamentally, if an advertising or marketing campaign makes you think, laugh or cry, it's going to leave some type of lasting impression. As basic as that may sound, in today's world, those fundamentals still very much ring true in standing out and cutting through the clutter. - Kelly Ehlers, evoke brands

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