AS SEEN ON AD AGE: 10 CHALLENGES MARKETERS WILL FACE IN THE NEXT FIVE YEARS AND HOW TO TACKLE THEM
Marketing industry leaders know that one of the biggest challenges of the industry is anticipating future marketing landscapes based on current trends. In order to prepare for the future and craft effective content, marketers need to be aware of what’s coming.
Despite knowing they should anticipate change, not all marketing leaders know how to identify and deal with the information they receive. To help, 10 industry experts from Ad Age Collective share their predictions for the biggest marketing challenges of the next five years and how agencies might tackle the coming problems.
7. Taking an omnichannel approach.
Today's savvy marketers need to think about how brands they are serving exist in the omnichannel space. Creating physical and digital experiences is the new model for driving business and brand loyalty. Agencies need to be cognizant of the need to ensure consumers have synergistic brand experiences on all channels. - Kelly Ehlers, Ideas That Evoke